"even Children's Comic Book Makers Do It..."

Well, in Japan, anyway.

Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls...so that BOTH groups buy those comics like crazy, not just the traditional boy market.

In their June "Japanese Schoolgirl Watch, " Wired magazine notes, "Anyone who thinks schoolgirls and boys enjoy the same fantasies needs to bone up on shojo manga." The Japanese comics for gals are the antitheses of typical boy titles, they write.

"In the series for guys, Dragon Ball Z, for example, robots are death machines and sound effects of pitched battles (bwa-whoom!) are common. In the series for girls, like Absolute Boyfriend, bots (=robots) are cute guys...stories get interspersed with shopping tips on clothes and cosmetics..."

Note that even the titles fit the gender preferences - so that each group will buy them. Dragon Ball Z, vs Boyfriend. Dragons versus friends. Pitched battles versus caring for the bots (guys) and the giving of tips to look better. And they sell so many comics to both groups that they're translated into English now.

The different marketing approach designed for schoolgirls versus the boys was the focus of the piece in Wired.

Don't such preferences grow stronger inside most children as they become adults?

The recruiting and sales training practices of nearly every company I know focuses on the male style and idolizes the accomplishments that only full time men or women can attain (read: big money). Rather than developing approaches to fit women, who are 80% of our sales force and customer base, and most of whom are 5-10 hours per week, I guess they figure the male way is enough.

How we doing so far? Well, does the 95% drop out rate tell us anything? Remember that 80% of the people IN the business are women, so we know who's dropping out, yes?

Madison Avenue is trying to catch up, too. Women, 51% of the US population today, are suddenly the majority. There are BOOKS about marketing to this new majority "Marketing to Women".

Shall we catch up, too, for the benefit of the 10.4 million women trying to create something of their own in network marketing?

By: Kim Klaver -

Article Directory: http://www.articledashboard.com

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com

Resolved Question: comic book? (Answers: 3) (Comments: 0)

for my gcse i have to think and draw an create a character for a comic book, it has to be aimed at 7-11 year olds n the character has to have a "revellious streak" whilst helping kids to adopt a healthy and safe lifestyle. im brainstorming ideas at the moment i would like to see what u think? xxx waht would u create? btw i mean rebellious, im not stealing ideas im listning to others than building on that to create my own ideas

Resolved Question: How do comic book writers break into the industry? (Answers: 2) (Comments: 1)

I'm currently a teen and eternally a writer, at this point writing fiction (short stories and novels), but at some point I'd like to write for comic books. Particularly, the big superhero comics. Yeah, I had to choose the ambitious route. So, how does one break into the industry? Also, is there any way to make the transition from traditional writing to comic book writing, say, if I wanted to start out my career doing novels and then move on to comic books?

Resolved Question: Where online can I buy plastic comic book bags (with the white cardboard inside) for my comic books? (Answers: 2) (Comments: 1)

I have ALOT of comic books, but most of them didn't come with the typical protective plastic comic book bags (with the white cardboard inside) to preserve them. Where online can I buy plastic comic book bags (with the white cardboard inside) for my comic books?